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SEO Case Study
Sumeet’s Step2Step Bollywood Dance Academy, UK

Helping the academy get more local students through better Google rankings.

About the Client

Sumeet’s Step2Step is a leading Bollywood dance academy offering beginner- to advanced-level training across 8 locations in London: Orpington, Wembley, Langley, Pinner, Ilford, Amersham, Hounslow, and Feltham. Despite strong offline presence and community engagement, they faced low organic traffic, poor local search visibility, and inconsistent Google My Business (GMB) engagement.

Project Goals
Improve organic

visibility across all 8 London locations.

Rank on Page 1

for “Bollywood dance classes in [location].”

Increase class

sign-ups via website, WhatsApp, and phone calls

Optimize GMB

profiles for high-converting local discovery.

Keyword Ranking Growth
keyword monthly searches initial rank may 2025 rank
bollywood dance classes in Wembley Out of Top 100 Not Ranked #1
bollywood dance in London 27 Not Ranked #3
kids bollywood dance Wembley 89 Not Ranked #1
adult bollywood dance ilford Out of Top 100 Not Ranked #2
bollywood wedding choreography London 67 Not Ranked #5
bollywood dance classes in Pinner 39 Not Ranked #1
bollywood dance Amersham Out of Top 100 Not Ranked 3
step2step dance academy reviews 19 Not Rank 1
best dance class near Hounslow 82 Not Rank 4
bollywood dance Langley Out of Top 100 Not Rank 2
SEO Strategy Key Actions
  • Keyword Targeting: Used KGR method to find high-intent, local keywords
  • Content Clustering: Created topic clusters by service type and location
  • Search Intent Alignment: Focused content around terms like “learn,” “book,” “join,” “register”
  • On-Page SEO: Optimized titles, headers, schema, and internal links
  • GMB Optimization: Managed 8 Google profiles with posts, reviews, Q&A, and UTM tracking
  • Link Building: Earned backlinks from event sites, blogs, and local media
  • PR Outreach: Partnered with planners and influencers for press exposure