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SEO Case Study
SouthPark Functional Medicine, USA

Improved search rankings and brought in more patient leads with SEO

About the Client

SouthPark Functional Medicine provides personalized, root-cause healthcare in Charlotte, NC, focusing on chronic disease reversal, gut health, fatigue management, and wellness programs. Despite their medical expertise and loyal offline clientele, the clinic struggled with low search visibility, weak website traffic, and limited online inquiries.

They partnered with iDigitalise Digital Marketing to build a strong, sustainable SEO foundation to boost their digital presence and generate qualified leads.

Project Goals
Rank on Page 1

for high-intent, location-specific healthcare keywords

Drive qualified patient inquiries

via Google Search, Google Maps, and the website

Increase visibility

for key service offerings like gut health and fatigue management

Dominate local SEO

for Charlotte and surrounding areas

Optimize the website

for mobile speed and user experience

Build long-term authority

with ethical, white-hat SEO practices

SEO Strategy Key Actions
  • Top 3 Google rankings for core terms like “functional medicine Charlotte NC”
  • Organic search became the primary source of high-intent leads
  • Booked appointments increased by over 2,000%
  • Featured in Google AI-driven SGE (Search Generative Experience) results
  • GMB calls, direction requests, and website visits all grew by 400%+
  • Website engagement rate exceeded 72% after content and UX improvements