Boosted visibility and leads for scaffold products through smart SEO.
Scaffolds Supply is a B2B scaffolding system manufacturer and supplier based in Houston, Texas. Serving the construction, industrial maintenance, and reselling sectors across the U.S., they offer a broad catalog including planks, towers, clamps, ladders, and accessories. Despite their large product offering and market relevance, their digital presence was underperforming—resulting in low traffic, minimal SERP visibility, and sporadic lead generation.
They partnered with iDigitalise to scale their organic visibility and become the go-to scaffolding supplier on Google for U.S.-based clients.
for high-volume scaffold-related keywords
from 600 to 2,500+ sessions
B2B sales calls and RFQs across the U.S.
on Google’s first page (Top 10)
in the construction/manufacturing niche
| keyword | monthly searches | initial rank | may 2025 rank |
|---|---|---|---|
| scaffold ladder | 4,400 | 55 | 1 |
| ladder brackets | 1600 | 40 | 1 |
| scaffold stair towers | 320 | 60 | 7 |
| scaffold base | 90 | 63 | 1 |
| scaffolding manufacturers in usa | 50 | 44 | 1 |
| cuplock scaffolding manufacturers | 10 | Not in Top 100 | 1 |
| adjustable ladder brackets | 10 | 67 | 1 |
| cuplock scaffolding system manufacturers | 10 | 64 | 1 |
| scaffolding clamps suppliers | 10 | 42 | 1 |
1. Keyword & Content Strategy
Targeted high-intent product keywords like “scaffold ladder” and “scaffolding wheels.” Built content hubs around scaffold categories using support keywords from the Trupti list. Optimized meta tags and alt texts.
2. On-Page Optimization
Enhanced 30+ pages with unique H1s, technical content, internal linking, and schema markup (Product & FAQ).
3. Technical SEO
Fixed crawl issues, improved Core Web Vitals & TTFB, corrected 404s, canonical tags, internal links, and sitemap/robots.txt errors.
4. Off-Page SEO
Secured 500+ backlinks via article submissions, local directories, classifieds, image sharing, social bookmarking, and community forums like Quora and Reddit.
5. Outcomes & ROI
| Metric | Jan 2023 | June 2025 | Growth |
|---|---|---|---|
| Organic Sessions | 629 | 2,339 | +271.8% |
| Period | Calls/Month | Growth % |
|---|---|---|
| Jan 2023 | 6 | — |
| June 2025 | 64 | +966% |
| Metric | July 2022 | June 2025 | Growth % |
|---|---|---|---|
| Organic | 1,586 | 2,455 | +54.79% |
| Referral | 23 | 72 | +213.04% |
| Cross Network | – | 1,532 | +100% |
| Unassigned | – | 27 | +100% |
| Bounce Rate | 54.93% | 35.51% | Reduced |
| Total Visitors | 2,501 | 5,212 | +108.4% |
