Follow Us
SEO Case Study
Paul Fashion, Samui, Thailand

Increased online visibility and footfall with location-based SEO.

About the Client

Paul Fashion Samui is a bespoke luxury tailor based in the popular tourist destination of Koh Samui, Thailand. Known for premium tailored suits, wedding attire, and custom designs, the brand struggled with low online visibility, inconsistent website traffic, and a weak Google Maps presence.

Paul Fashion Samui partnered with iDigitalise to establish their organic search presence, targeting both local and international (tourist) audiences, with the aim of becoming Koh Samui’s leading tailoring brand online.

Project Goals
Drive consistent

high-intent organic traffic from Thailand and global tourists

Improve

Google Search & Maps visibility.

Generate

qualified leads through the website, WhatsApp, and GMB

Build

a sustainable, white-hat SEO strategy.

Improve website

speed & mobile-first performance.

Increase brand

authority and direct bookings

Keyword Ranking Growth
keyword monthly searches initial rank may 2025 rank
best tailor in samui 7 Not Ranked #1
best tailor in koh samui 9 Not Ranked #1
best men's tailor in samui 8 Not Ranked #1
best ladies tailor in samui 7 Not Ranked #1
tailored wedding suits - Not Ranked #10
wedding suit tailor 54 Not Ranked #2
tailor samui 6 Not Ranked 1
best custom tailor in koh samui - Not Rank 1
tailor in chaweng - Not Rank 1
tailor in chaweng - Not Rank 1
SEO Strategy Key Actions
  • Top 3 rankings for “Tailor Samui”, “Wedding Suit Tailor”, “Best Tailor in Koh Samui”
  • Organic traffic became #1 source of bookings in 6 months
  • Mobile traffic now contributes 84%+ of total sessions
  • GMB calls increased by over 5800%
  • Featured in Google AI/GPT responses and Local 3-Pack results
  • International inquiries increased, especially from tourists pre-arrival
  • 700% growth in Paid Retargeting conversions after funnel optimization