Increased online visibility and footfall with location-based SEO.
Paul Fashion Samui is a bespoke luxury tailor based in the popular tourist destination of Koh Samui, Thailand. Known for premium tailored suits, wedding attire, and custom designs, the brand struggled with low online visibility, inconsistent website traffic, and a weak Google Maps presence.
Paul Fashion Samui partnered with iDigitalise to establish their organic search presence, targeting both local and international (tourist) audiences, with the aim of becoming Koh Samui’s leading tailoring brand online.
high-intent organic traffic from Thailand and global tourists
Google Search & Maps visibility.
qualified leads through the website, WhatsApp, and GMB
a sustainable, white-hat SEO strategy.
speed & mobile-first performance.
authority and direct bookings
| keyword | monthly searches | initial rank | may 2025 rank |
|---|---|---|---|
| best tailor in samui | 7 | Not Ranked | #1 |
| best tailor in koh samui | 9 | Not Ranked | #1 |
| best men's tailor in samui | 8 | Not Ranked | #1 |
| best ladies tailor in samui | 7 | Not Ranked | #1 |
| tailored wedding suits | - | Not Ranked | #10 |
| wedding suit tailor | 54 | Not Ranked | #2 |
| tailor samui | 6 | Not Ranked | 1 |
| best custom tailor in koh samui | - | Not Rank | 1 |
| tailor in chaweng | - | Not Rank | 1 |
| tailor in chaweng | - | Not Rank | 1 |
1. Keyword Research & Content Clustering
2. On-Page SEO Optimization
3. Technical SEO Fixes
4. Conversion Rate Optimization (CRO)
5. Google My Business (GMB) Optimization
6. Manual Link Building & Authority Growth
| Metric | Dec 2023 | May 2025 | Growth % |
|---|---|---|---|
| Total Visitors | 379 | 1308 | |
| Organic (Google) | 242 | 731 | |
| Paid (Retargeting) | 11 | 768 | |
| Mobile Visitors | 220 | 1084 | |
| Website Leads | 5 | 16 |
| Metric | Dec 2023 | May 2025 | Growth % |
|---|---|---|---|
| Website Visits (GMB) | 75 | 173 | +130% |
| Calls via GMB | 2 | 118 | +5800% |
| Request Directions | 90 | 109 | +21% |
