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SEO Case Study
Ear Wax Specialist, UK

Boosted local visibility and increased bookings with smart SEO.

About the Client

Ear Wax Specialist is a UK-based healthcare provider offering expert ear wax removal services across Birmingham and the West Midlands. Known for its safe, quick, and professional microsuction treatments, the clinic struggled with limited online discoverability, low engagement, and underperforming conversions on Google and mobile devices.

They partnered with iDigitalise Digital Marketing to grow their organic traffic, dominate local search results, and increase the number of online bookings from high-intent users seeking fast relief from ear discomfort.

Project Goals
Boost organic traffic

for Birmingham and West Midlands earwax removal queries

Improve rankings

for key local keywords and medical service terms

Increase conversions

from Google Maps (GMB) and website booking forms

Optimize Core Web Vitals

 for mobile speed and experience

Improve lead quality

from search traffic via location intent

Enhance user journey

on mobile and desktop across service pages

Dominate

“ear wax removal near me” search terms

Improve brand trust

and visibility with local SEO + authority building

SEO Strategy Key Actions
  • Ranked #1–3 for “ear wax removal Birmingham”, “microsuction clinic near me”
  • Improved conversion rate via GMB clicks, form leads, and calls by 35% +
  • Reduced average site load time by over 50%
  • GMB traffic (directions, calls, and visits) increased by 30–40% across all clinics
  • Mobile-first design increased engagement to 85%+, critical for on-the-go users
  • Generated 4,300+ visitors/month without paid growth dependency